Below are a few letters received ar EnergyBiz Insider on topics that appeared in the past few weeks. They capture the essence of how many readers say they feel.

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June 09, 2010

BP's nightmare is of its own making. But it didn't have to be that way. The massive oil spill in the Gulf of Mexico underscores the dilemma of not actually backing up an advertising slogan with the appropriate actions.

While branding is about creating a corporate image, it's also about carrying through with the implicit and explicit promises that are made in that outreach program. It's about taking the message beyond the four walls of a company and into the marketplace which could, in turn, embrace the mission. If done right, it not only conveys a company's goals but it will also help improve the bottom line.

Below are a few letters received at EnergyBiz Insider on topics that appeared in the past few weeks. They capture the essence of how many readers say they feel.
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May 28, 2010

Note to readers: The following story first appeared in UtiliPoint's Issue on 8-8-03. In recent weeks, I've watched a documentary on CNBC regarding Enron's plight, and this has been coupled with the scrutiny now given to the investment banking world. In thinking about these issues over and over, I have thought about what I would say to readers with respect to the media's role -- only to realize that I've written it before. And with UtiliPoint's permission, Energy Central has decided to re-run this particularly story, with slight modifications to keep it somewhat current.

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Below are a few letters received at EnergyBiz Insider on topics that appeared in the past few weeks. They capture the essence of how many readers say they feel.
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